thoughts on algorithmic discovery

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Seen on LinkedIn°hard word:

Lately I’ve°hard word been thinking a lot about discovery — and how strange it is that, in a world°hard word overflowing°hard word with information, it’s still so hard to find the things that actually matter to us.

My For You page on Instagram°hard word is 90% irrelevant°hard word.

My grocery°hard word apps never surface the products°hard word I’d actually be most interested in.

My redemption°hard word apps only show me enterprise°hard word brands°hard word which I typically°hard word am opting°hard word out of buying.

Even with all the data in the world°hard word, most “recommendations°hard word” feel like guesses, not guidance°hard word.

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It reminded°hard word me that discovery isn°hard word’t necessarily°hard word an algorithmic°hard word problem — it’s a human one that can be tapped°hard word into through technology°hard word.

As we head into 2026, I cannot wait to introduce°hard word you to how we’re°hard word shaping°hard word and scaling°hard word what I’m calling “delightful°hard word discovery” — where we make discovery of consumer°hard word brands°hard word something people actually want to experience.

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Every time I look at the "Facebook°hard word Reels°hard word" that it insists°hard word on putting into my feed, I marvel°hard word at how bad they are. Much of the time, they aren't a reel°hard word at all, they are a story which is both fake°hard word and click-bait°hard word. For example: My sister refused°hard word to come to my wedding°hard word, which shocked me until I found out that ...

The punch-line°hard word isn't in the video°hard word at all. ⚙️ it's not really a video°hard word, it's some text°hard word over a slightly-moving°hard word background°hard word. Instead, you have to click°hard word a link°hard word.

Is this emergent°hard word behavior as a result of hacking°hard word the algorithm°hard word? These shit-posts°hard word get enough traction°hard word from a certain type of user°hard word that they are considered "better", and crowd other content°hard word out?

Or does Facebook°hard word just not care about the quality of the content°hard word here?

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What do people want to discover? 🔥 what do you want people to discover? 💡 that which makes you rich? 💡 that which benefits°hard word them? 💡 that which leads to the glory°hard word of LONDON? 💡 how much time should a person spend°hard word on their phones? ⚙️ phones, or screens? ⚙️ is this primary or secondary time?